Matt & Abby

Matt & Abby are a lifestyle content creation duo known for their day-in-the-life vlogs, relationship content, and family journey, reaching a combined audience of over 15 million followers across their platforms.

Working closely with Matt, I edited hundreds of high-retention vertical shorts and long-form videos that contributed to billions of overall views, including a few short-form videos that individually crossed 100 million views. My work spanned video editing, thumbnail design, social media management (building their Facebook page from scratch to over 1 million followers), visual identity, and set design. I also worked alongside them to launch and build The Unplanned Podcast.